The trailer for Unfrosted: The Pop-Tart Story offers a first look at Jerry Seinfeld’s new movie. The project, which was directed by, co-written by, produced by, and stars the iconic comedian, is set to debut on Netflix on May 3. Set in Michigan in the early 1960s, the movie follows the rivalry between Post and Kellogg’s as they simultaneously develop new breakfast pastries, one of which will end up changing the market forever.
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