Love Is Blind is meant to bring couples together, but some cast members have joined the series to chase clout, and some have used their appearances to gain traction in their personal lives after. When Love Is Blind first premiered in 2020, audiences were captivated by the way the series brought couples together without any understanding of physicality. Participants on Love Is Blind meet each other through a wall, finding depth in their emotional connection rather than a physical one. Though this can set some couples up to fail, it allows others to build an incredibly strong foundation for them to build on as they move into serious relationships. The first season of the series, which focused on a handful of couples as they got to know each other and decided if they wanted to get married at the end of the Love Is Blind 
