“Grunge – The Rise of a Generation” Opens March 8
Characterized by frayed fashion, a brooding sense of apathy and slow, riff-heavy sounds, the grunge era not only soundtracks an angst-ridden coming of age but moreover defines the general sentiments of an entire generation. A musical genre unlike any other, grunge took the aggression of punk and the intensity of heavy metal and added elements that gave the music its signature grinding, sludgy distortion. Hitting its commercial stride by the early 90s, “the Seattle sound” gives rise of a pantheon of grunge gods including but not limited to Nirvana, Alice in Chains, Stone Temple Pilots and the evergreen Kurt Cobain once dubbed by Time as “the John Lennon of the swinging Northwest.”
As Nirvana’s debut Bleach celebrates its 30th anniversary this year and Soundgarden’s Superunknown turns 25 on March 8th, Morrison Hotel Gallery kicks off Grunge Month in celebratory recognition of the genre that would provoke an entire pop cultural movement with the unveiling of Grunge: Rise of a Generation, a photographic exhibition highlighting the work of Lance Mercer, Jesse Frohman and many other exceptional photographers who helped define a cultural phenomenon which continues to resonate with audiences throughout the world.
Among the photographs highlighted in the exhibit are images that encapsulate the unvarnished vibe that ran throughout the grunge scene. There from the beginning was Seattle-born photographer Lance Mercer who began documenting what was to be a seismic shift in American music and culture from its very onset. From 1991 to 1995, Mercer went on tour with Pearl Jam as their official photographer. During that time, he photographed the band’s elevation to legendary status – Eddie Vedder’s raw energy onstage juxtaposed with him relaxing backstage next to a bottle of booze, as well as the band posing in a pile on a Seattle hillside. From Alice in Chains onward, Mercer’s stunning work takes viewers back to a time when dirty and unpolished became the new paradigm in sound and style.
A number of other extraordinary photographers were also poised to capture the grunge movement’s visual culture dating back to 1986 when Ebet Roberts photographed Sonic Youth performing onstage at NYC’s CBGB in a series of shots that would ultimately capture the infancy of the entire grunge era. Additionally, early images of Soundgarden by Karen Mason-Blair and Jay Blakesberg resonate with the many reasons the band would come to define the distinct Seattle sound, whether they show a long-haired Cornell and crew sweating and whipping the audience into a frenzy or crowd-surfing across a wave of fans. Furthermore, in one of the last official photo shoots with Nirvana before the untimely death of Kurt Cobain, Jesse Frohman captured a series of shots of the front man swathed in a leopard skin cardigan, hunting cap and oversized enamel sunglasses covering his head and face. Aloof yet strangely vulnerable and connected, these portraits draft the legacy of an unlikely icon.
“With Grunge: Rise of a Generation, we are not only celebrating the 30th anniversary of Nirvana’s Bleach, the 25th anniversary of Soundgarden‘s Superunknown, or those artists whose contributions exist within the time capsule of a genre; we’re also celebrating the durational implications of a cultural phenomenon,” said Marcelle Murdock, Gallery Director. “Featuring the pioneering contributions of grunge predecessors like Sonic Youth in dialogue with the usual suspects like Nirvana, Soundgarden, Pearl Jam, Hole, and L7 among others, Grunge: Rise of a Generation provides the framework for a more holistic yet all-encompassing conversation between the super famous and the fringes of a definitive movement’s coming-of-age.”
In addition to the exhibition, Jesse Frohman will give a talk on March 14th, at the NYC gallery, where he will discuss his photo shoots with Cobain and Cornell. His book, Kurt Cobain: The Last Session, will also be available for sale.
“As someone who came into adulthood within the era, I never imagined the possibility-much less, the importance-of revisiting the period through fresh eyes in collaboration with some of my favorite photographers and artists of all time. With that, I am eager to present this special exhibition of such social and personal significance this spring at Morrison Hotel Gallery.” adds Murdock.
Grunge: The Rise of a Generation will open to the public on March 8th and will run through March 31st.
Photographers featured in the show:
Clay Patrick McBride
Bands featured in the show:
Alice in Chains
Stone Temple Pilots
About Lance Mercer
Lance Mercer, born and raised in Seattle, started photographing at 13. Through his involvement with the local music scene in Seattle, Washington specifically portraits of the late Andrew Wood, Malfunkshun and Mother Love Bone, he was invited to tour with Pearl Jam (1991-95) as their official photographer. This endeavor quickly established him as a sought-after photographer for a host of other well-known bands including Alice In Chains, Beck, and The Presidents of the United States to name a few. Other music clients then followed including projects for: Epic, Columbia, Capitol, Warner Brothers, Geffen, A&M, Sony, Microsoft, Redbull, VH1, MTV. Lance’s work quickly appeared in publications like: Rolling Stone, Spin, Time, Vanity Fair, and Alternative Press among others.
In 1997, he collaborated on a retrospective book of Pearl Jam photographs called Place/Date, with Seattle photographer Charles Peterson. In 2007, 5X1 Pearl Jam Through the Eye of Lance Mercer was published, further chronicling Lance’s experiences with the early 90’s grunge rock era.
Presently, Lance continues to create striking photographic work with special focus on documentary, editorial, commercial and music photography.
About Morrison Hotel® Gallery
Morrison Hotel® Gallery (MHG) was founded in 2001 by former record company executive Peter Blachley, music retail industry professional Richard Horowitz, and legendary music photographer Henry Diltz. In 2012, author, director and photographer Timothy White joined the team, launching an additional West Coast gallery at The Sunset Marquis Hotel in West Hollywood. In 2016, the gallery launched its third location at Mick Fleetwood’s General Store in Maui, Hawaii.
MHG is the world’s leading brand in fine art music photography representing over 125 of the world’s finest music photographers and their archives. Their vast catalog of photography encompasses jazz, blues, and rock imagery spanning several generations through to today’s contemporary music artists and now includes iconic photographs in the world of celebrity and sports as well. MHG has a robust online presence, featuring over 100,000 images searchable by photographer, music artist, band or concert. www.morrisonhotelgallery.com
Morrison Hotel Gallery
116 Prince Street || New York, NY 10012
Morrison Hotel Gallery
1200 Alta Loma Road || West Hollywood, CA 90069
Morrison Hotel Gallery
Fleetwood‘s General Store
744 Front Street || Lahaina, Hawaii 96761